Back to Capabilities & Tools

Creating a Unified Vision for AI Experiences at KPMG

Client
KPMG
kyu company
IDEO
Discipline
Experiences & Digital Products
Creating a Unified Vision for AI Experiences at KPMG

KPMG teams identified the need for AI experiences that feel intuitive, personalized, and trustworthy — interfaces that are not only efficient but also transparent and human-centered.

An AI-ready design framework

Through in-depth research with employees across levels and specialties, IDEO developed an AI-ready design framework: a comprehensive system of reusable components, behavioral patterns, and brand elements that set a new standard for KPMG's AI-driven tools.

Reusable components and behavioral patterns from the aIQ system.

This includes a governance framework that ensures the design system can evolve with emerging needs, positioning KPMG as a leader in seamless, humanized AI interactions. It is currently being implemented in the flagship platform, aIQ, and rolling out across global products in Audit, Tax, Legal, and Advisory.