Battlefield 6 — Pattern-HackedCreating a Unified Vision for AI Experiences at KPMGThe Signals Engine

Welcome, Audi.

We use AI to deliver new forms of creativity your audience has never seen before. 

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Our approach

Our Approach to AI and Creativity

Sharper strategy starts with better inputs. kyu uses AI and technology to turn data, research, market signals, audience behavior, competitive context, and business dynamics into clearer direction with more evidence and less manual lift. We apply AI where it makes the work stronger: sharper insight, better creative, faster production, more adaptive experiences, stronger performance, and more reusable knowledge. 

Capabilities

The disciplines we bring together — from strategy and system design to reporting and intelligence — each amplified by AI.

01

Strategy & System Design

1 project

The Signals Engine

Confidential — Mobility

Turning market signals, audience behavior, and competitive context into clearer direction with less manual lift.

The proprietary tools that power the work

02

Brand & Creative

1 project
Battlefield 6 — Pattern-Hacked

Battlefield 6 — Pattern-Hacked

EA Games

Using AI pattern recognition to create a hyper-interactive campaign for Battlefield 6.

03

Experiences & Digital Products

2 projects
Creating a Unified Vision for AI Experiences at KPMG

Creating a Unified Vision for AI Experiences at KPMG

KPMG

An AI-ready design framework and governance system, rolling out globally through the flagship platform aIQ.

Retail That Rewrites Itself

Retail That Rewrites Itself

Confidential — Retail

An in-store and digital experience that adapts its narrative to each visitor in real time.

06

Reporting & Intelligence

1 project
The Knowledge Loop

The Knowledge Loop

Confidential — CPG

Turning every campaign into reusable institutional knowledge that compounds over time.

The proprietary tools that power the work

Who we are

About kyu

kyu is a collective of leading creative companies — spanning strategy, design, experience, and communications — assembled to be a source of creativity that propels the economy and society. Member companies work independently and together, combining craft with emerging technology to solve the problems that matter most to clients. This site was prepared for Audi to show how kyu companies use AI to transform the way brands imagine, make, and deliver creative work.